Stop bleeding margin to other people’s marketplaces.
Your customers don’t leave because they want to. They leave because you don’t carry the variety they need. Gravity gives you the infrastructure to keep them — without taking inventory risk.
Three patterns we see in every retailer we talk to.
Customer leakage to MercadoLibre
Your customer arrives looking for your product, doesn’t find the accessory or complement, and clicks one tab over to MercadoLibre. They never come back to your store.
25–40% of margin lost to commissions
To stay visible, you sell the same product on MercadoLibre, Amazon, Falabella. Each sale costs you a quarter to nearly half your margin in commissions, fees and visibility costs.
Replatforming is not an option
You looked at building a marketplace on top of your VTEX, Shopify or Adobe Commerce setup. Quotes came back at $500K and 9–12 months. The board said no.
The retailer playbook.
Add the variety in your own store
Curate sellers — small brands, complementary product manufacturers, accessory makers — and surface their catalog inside your storefront. Customer finds the charger and the lock at your store, not somebody else’s.
Stay synchronized in the marketplaces too
Don’t leave MercadoLibre and Falabella behind. Use Channels to keep selling there with one source of truth. Discovery from those channels feeds back to your own store.
Be ready for the next wave
Add the Agents product when you’re ready. Your store becomes MCP-native. Shopping AI agents query your catalog directly. You’re ready for 2027 today.
