Solutions · Loyalty programs
Turn points into a real catalog.
Every loyalty program faces the same wall: customers accumulate points, then can’t find anything they actually want to redeem. Gravity gives loyalty programs the marketplace infrastructure to convert points into a curated catalog — built into your existing app or web.
Points with nowhere to go
Customers accumulate, but the catalog doesn’t tempt them. Low redemption rate.
Owned inventory = risk
Buying stock for redemption is expensive and slow-moving.
Curated multi-seller
Add a curated third-party catalog without inventory risk, integrated into your app or web.
Customer story
How Puntos Colombia (Bancolombia + Grupo Éxito JV) built the leading loyalty marketplace in Colombia.
One of the largest joint loyalty programs in Latin America runs on Gravity. Curated marketplace. Multi-seller catalog. Real redemptions in real categories.
Loyalty programs on Gravity
