Gravity
Product · Agents · MCP-First

Be readable to every shopping agent.

Expose your catalog, pricing, inventory and checkout to autonomous shopping agents through a Model Context Protocol layer. When AI agents become the default purchase surface, your store is already a first-class citizen.

API-first was the right answer for 2020. It’s the wrong answer for 2026.

APIs were designed for engineers writing integrations. They assume a developer reading documentation, picking endpoints, and building business logic on top. That’s not how AI agents work.

AI agents query commerce surfaces in natural language and natural intent. They don’t read your API docs. They ask questions like "find me a 60-litre travel backpack with rain cover under $200, ships to Lima within 5 days, available with installments." A traditional REST API doesn’t answer that — an MCP layer does.

Gravity’s Agents product exposes your commerce surfaces through Model Context Protocol — the standard emerging across Claude, ChatGPT, Gemini and the next generation of agent runtimes. Your store becomes queryable in the way agents actually think.

What an MCP-native commerce layer does.

MCP-native catalog discovery

Agents query products by intent, attributes, context. Your catalog answers in MCP-formatted responses.

Real-time pricing & availability

Including installments, BNPL options, regional pricing, multi-currency.

Add-to-cart & checkout primitives

Agents can add to cart, apply codes, choose shipping, complete checkout — all with permission scopes.

Inventory awareness

Agents see real-time stock by warehouse, region, ETA. No stockout surprises.

Identity & permission scopes

Agents act on behalf of authenticated users with explicit permission boundaries.

Compatible with major runtimes

Tested with Claude, ChatGPT (when MCP support ships), Gemini, plus open-source runtimes.

Try it now

A working MCP playground. Free.

Spin up a sandbox MCP endpoint, connect it to your favorite agent runtime, and start querying a sample commerce catalog. See exactly how an agent interacts with a Gravity-powered store.

Compatible with the agent runtimes you’ll use.

Anthropic Claude
OpenAI ChatGPT
Google Gemini
Open-source MCP runtimes
Frequently asked

AI Agents and MCP, plain-English.

What is MCP (Model Context Protocol) and why does it matter for ecommerce?
MCP is the emerging standard that lets AI agents (Claude, ChatGPT, Gemini) interact with external systems in natural language. In ecommerce, that means the agent can search products, compare options, add to cart and complete checkout without the user leaving the chat. Stores that don’t expose MCP go invisible when agents become the default purchase surface.
What do Gravity’s MCP endpoints expose?
Catalog (products, attributes, variants), real-time pricing (including installments, BNPL and multi-currency), inventory by warehouse and region, add-to-cart and checkout primitives, and identity with permission scopes so agents act on behalf of authenticated users within explicit boundaries.
Do I have to migrate my ecommerce to get MCP?
No. If you already use Gravity Marketplace or Channels, the MCP endpoint activates automatically — no extra configuration. If you’re not a customer yet, you can add the MCP layer on top of your existing stack (VTEX, Shopify, Adobe Commerce, custom) with no replatform.
Which agent runtimes does it work with today?
Anthropic Claude (native MCP support), OpenAI ChatGPT (when their MCP support ships — we have a compat layer ready), Google Gemini, and open-source MCP runtimes. Any agent that speaks Model Context Protocol can consume your store.
Is there a free playground to try?
Yes. tools.meetgravity.io is our MCP playground sandbox — spin up a test MCP endpoint, connect your favorite agent runtime and query a sample catalog. No docs, no API keys, in 2 minutes.
When do agents become the primary way people shop?
We estimate 24 months for AI agents to dominate product discovery and purchase in key categories (commodities, retail, fashion). Retailers who activate MCP now will have a 12–18 month advantage over those who wait.
The agentic era

The agentic era is closer than you think. Be ready.